CEO, Victoria’s Voice Foundation

Mina Lu is CEO of the Victoria Siegel Foundation/Victoria’s Voice Foundation, where she has driven the philanthropy of billionaires David and Jackie Siegel since they lost their 18-year-old daughter Victoria to a drug overdose in 2015. As CEO, Mina leveraged her expertise as a serial entrepreneur to develop the infrastructure for Victoria’s Voice, valuing its ROI as lives impacted and saved. She has led the development of investment and strategic partnerships as well as all programs and projects since the organization’s inception as a private foundation and its subsequent transition to a public charity. Every step and accomplishment along the way has been guided by the foundation’s four pillars of change: Drug Education and Outreach, Naloxone Awareness and Access, Drug Policy Support, and Influencing Behavior Through Victoria’s Voice.

Mina brings extensive business and media experience to her role as CEO, having built, operated, and sold her own companies in real estate development, construction, coal mining, media, and television programming. Along the way, she has created a network of hundreds of family offices and individual co-investors who have committed to financially support the foundation’s programs while also investing in technology solutions to address mental health and addiction.

With more than 10 years of experience as Executive Producer of hit shows on major television networks, Mina channeled her extraordinary skills into the development of powerful prevention education video programs at Victoria’s Voice. She also oversaw the development of the foundation’s most impactful resource: Victoria’s diary, a personal account of her devastating journey to addiction from the age of 12 until her death at 18. To date, Victoria’s Voice has published and distributed nearly 100,000 free copies of her diary, inspiring thousands of teens to seek help through counseling.

Over time, Victoria’s Voice rolled its youth education programs together under the Save Our Kids moniker. A core component of Save Our Kids is the foundation’s live School Speaker Series. This program has been well received by some of the largest school districts in the U.S., including Orange County Public Schools in Florida and the Clark County School District in Nevada. The thousands of messages received from parents, teachers, and teens who have been directly touched and saved by our speakers are a testament to the impact of the foundation’s programming. More than one million individuals across nearly 600 schools and 42 states have been impacted by Save Our Kids, with the goal of reaching all 50 states.

Mina’s accomplishments include the development of the Victoria’s Voice Second Chance Treatment Assistance Program, which partners with highly vetted treatment facilities to provide free 90-day treatment stays for those who cannot afford the cost of care. She brokered a powerful partnership with an organization of 17,000 pastors among 25 denominations in 50 states to further expand distribution of the foundation’s parent and youth prevention programming. She also orchestrated production of the foundation’s collaborative One Step Away program for incarcerated parents, which is now available in 565 facilities in 42 states.

Realizing the value of media, Mina has led a strong media and social media campaign in partnership with influencers with a combined 100 million+ followers, and she has partnered with the largest syndicated television network in the country, Sinclair Broadcast Group. Celebrities like Priscilla Presley and the Wolf of Wallstreet, Jordan Belfort, have shared their stories and influence through Victoria’s Voice and groups that support its mission. With her strong belief in the power of collaboration, Mina has partnered with reputable organizations like the Las Vegas Raiders, Smiths, UFC, and the Boys & Girls Club. She has also worked with countless government leaders and agencies to support the distribution of opioid overdose reversal medications like naloxone, including the DEA, ONDCP, HIDTA, CADCA, governors, attorneys general, sheriffs, and police chiefs. Under her leadership, the foundation’s programs have generated the support of major corporations like Pepsi, US Foods, and Interval International, to name a few.

Upholding the principles of David Siegel, who believes it will take a village to move the needle in the fight to end the drug epidemic, Mina envisioned and launched the Save Our Kids Forum, now in its fourth year. What started as a three-hour conference is now a one-day symposium that brings together 100 government, drug prevention, healthcare, and business leaders to address the mental health and drug addiction crisis in the country. After a series of panel and round table discussions, the event culminates in a commitment by each attendee to actively implement at least one of the solutions discussed within their area of influence—and to return the following year to share the results. Speakers have included the nation’s drug czars, ONDCP directors, attorneys general, bipartisan elected officials, highly reputable CEOs of organizations like the Boys & Girls Club, and top medical experts.

In response to the catastrophic rise in overdose deaths from fentanyl—now the number one cause of death among Americans ages 18 to 45—Mina led the 2023 initiative to secure a bipartisan federal resolution declaring June 6, the day Victoria died, as National Naloxone Awareness Day. Extending this effort, Florida Governor Ron DeSantis signed Victoria’s Law in June 2024, directing the Departments of Health and Children and Family to implement naloxone and fentanyl awareness campaigns on the newly established Revive Awareness Day. Following these milestones, Mina and her team launched Get. Give. Save., a massive media campaign to spread awareness of lifesaving opioid overdose reversal medications like naloxone. As a result, Victoria’s Voice earned more than one billion impressions and the support of Niagara Falls and 75 monuments, bridges, and landmarks across America, which were illuminated purple on June 6, 2024, in recognition of National Naloxone Awareness Day.

Alongside these efforts, Mina continues to lead her team in driving the distribution of Victoria’s Voice education and awareness programs in all 50 states through creative private and government partnerships. The innovative Beauty For Good program, for example, was created in partnership with the Mrs. America Pageant System and its passionate beauty queens, who genuinely want to save lives and serve their communities across the political and business spectrums. Mina has also begun forming a strong relationship with SHRM, the premier association of human resources professionals. This partnership aims to expand the distribution of the foundation’s VITAL SIGNS drug prevention program for parents to SHRM’s 300,000 employer members and their collective network of 100 million employees. Large employers like Westgate Resorts and LVMH co-owned Starboard Cruises have already started making the program available to their team members.

Having built a world-class team that continues to deliver beyond its strategic plan year after year, Mina is focused on building stronger alliances and deep relationships with hundreds of family offices and individuals with significant networks and resources to effect change in every area of investment and opportunity, in a spirit of philanthropy and mutual support.